CEO
Ellyn Elson, R.D., is a
start-up veteran, a leadership and management consultant, and past CEO of six
companies over 50 years. Ms. Elson is committed to assisting
others so that they may live and work in highly efficient environments and
enjoy the benefits of sustainable lifestyles that provide the highest degree of
good health and personal satisfaction.
Coloring Concepts, her latest
venture, is not just another business. It’s a unique endeavor that develops
science-based coloring books for the education market. After selling
Computrition, a foodservice computer software enterprise, in 2007, she embarked
on a new journey that involved building and remodeling the first LEED Platinum
Certified home in Napa County. Over the past twelve years, Ms. Elson has
focused on the education market and developing a variety of products that
involve the kinesthetic learning process and has authored many articles on
literacy, learning styles, and the use of coloring as a learning modality.
One of her
favorite projects was researching and developing the Aquatic Birds Coloring Book with
her husband, Larry Elson. This joint project took over five years of
research and exploration. Both having a love and fascination with birds,
especially aquatic birds, led to their desire to write a book for birders and
lifelong learners that would be interesting and more in-depth than just knowing
a bird from its looks and sounds.
During
COVID, Ellyn took on the project of rewriting and editing one of Dr. Elson’s
first textbooks, “It’s Your Body,” into a coloring book. The result is the
“Human Body Coloring Book—from cells to systems and beyond.” This book is
specifically designed for students taking their first course in anatomy and
physiology.
Ellyn resides in Napa and shares
her time with her six children and nine grandchildren when she is not
consulting or volunteering for community organizations.